Showing posts from August, 2017

Our three themes and logo symbolism

Themes:Our collection has 3 themes: 

Spirit: Stands for humanism, social justice, and spiritualityGa├»a: Stands for our beautiful nature and the environmentWild: Stands for all living beings, including animals Logo symbolism:
Our brand logo has a deep meaning. The inverted triangle stands for lateral power, power to the people, the opposite of the hierarchical pyramidal power structure.
The inverted triangle is also a symbol of femininity, which is a very important value for Paradigm Shirt, as we believe that putting an end to the masculine values supremacy by restoring balance with feminine values, and empowering women, are key to restore harmony into our world.
The inverted triangle is also the symbol of Shakti in Hinduism, the primordial cosmic energy, personification of the divine feminine creative power, and the agent of all change. The triangle is also a symbol for trinity (no reference to Christianity), and for the number 3. You can find it repeatedly in our brand: 3 themes, 3 designs…

Our values

Our values
Compassion and humanism, social justice, gender equalityProtecting and loving the environmentProtecting and loving animalsChanging the 2nd most polluting industry in the world (Textile)Spreading positive messages and valuesPut money back into the right hands (10% to non-profits)100% VeganEthically produced by happy workers; we met themPay the artists for their work, let them keep the intellectual property of their art, and give them royalties (5%)Social and solidarity-based economy company status. No one in the company will ever be allowed to be paid more than 10 times the minimal wage, restrains concerning dividends distribution, and larger mandatory reserves, independent committees for continuous improvements… The CEO's personal projects Creating an Eco-villageFoundation to create a network of subsidized open-source alternative schools
Personal message from the CEO:
Why I’m creating this company? I want to be part of the change by spreading positive paradigm shifting messa…